- Warm Fuzzy Publicity began in April of 2001. Founder and publicist, Jerry Graham has been working in publicity for over six
years. Prior to Warm Fuzzy Publicity, he handled publicity at Some Records, home to such artists as Hot Water Music, Error
Type 11 and J. Majesty. Graham also assisted at Blue Ghost Publicity, working on the tour campaigns of such artists as Boy
Sets Fire, Rainer Maria and At The Drive In.
tour campaigns of such noted artists as Burning Spear, Megadeth and The Misfits. Taking his experience from these
organizations as well as his passion for underground music and artists, Jerry opened Warm Fuzzy Publicity.
Among the early clients was working with Scissorfight on their highly acclaimed Mantrapping For Sport & Profit
album, which was covered on MTV, Revolver, and Alternative Press. Warm Fuzzy's first project with Equal Vision Records was
a then young, unknown band called Coheed & Cambria on their debut The Second Stage Turbine Blade, hammering press over
and over to check out this unusual band who was not as easily digestible as other popular artists paid off in a big way.
Conquering a place in the worlds of metal, hardcore and punk, Warm Fuzzy's creative approach to publicity has landed them as the publicist for all of
Trustkill Records working with artists such as Bleeding Through, Hopesfall, Most Precious Blood and Walls Of Jericho.
In addition to their work with heavy music Warm Fuzzy has worked with such non-heavy artists such as the prog/post-rock instrumental trio, The
Cancer Conspiracy, sludge blues boogie heroes, Dead Meadow, avante trip-rock like The Gathering, and electronic mash up outfit
NamelessNumberHeadman.
Branching out into hip-hop, Warm Fuzzy Publicity will be handling underground legends The Juggaknots, Not For Nothin, and Nasa from Def
Jux's new label, Uncommon Records. In addition Warm Fuzzy Publicity regular clients includes labels such as Equal Vision, Ferret, Initial, Level Plane,
Triple Crown and Five One Inc Records.
Earshot Media is a perfect example of the new music publicist. They work from home
and they are available 24-7. No more of those 9-5 business hours and no busy tones at noon
because they are out to lunch. Although not every act uses an independent publicists, independent publicist are a
viable component for small indie bands whose labels don’t have a PR department or viable acts that have the money
to spend the extra cash on their own PR… or who just doesn’t wish to use their label’s unsavory publicity department
that sometimes can have 10 different artists per grunt!
Mike Cubillos, the founder of Earshot Media, use to be one of those grunts. Cubillos worked in the publicity
department at Mercury records until 1998 when Mercury’s parent label, Polygram, merged with Seagram (who owns
Universal Music). The merge resulted in many lay offs, and Cubillos was among the many layoffs.
Since 1998, Cubillos has been doing his own thing with Earshot working with such acts as Reel Big Fish, All American Rejects,
Valiant Thorr, Sherwood, Avenged Sevenfold, and Against Me!, as well as doing campaigns with The Taste of Chaos Tour and
The Take Action Tour. Earshot Media’s current line up includes All Time Low, A Wilhelm Scream, Bless The Fall, Danger Radio,
Ivoryline, National Product, Peppers, The Dear & Departed, The Frantic, and many more.
and they are available 24-7. No more of those 9-5 business hours and no busy tones at noon
because they are out to lunch. Although not every act uses an independent publicists, independent publicist are a
viable component for small indie bands whose labels don’t have a PR department or viable acts that have the money
to spend the extra cash on their own PR… or who just doesn’t wish to use their label’s unsavory publicity department
that sometimes can have 10 different artists per grunt!
Mike Cubillos, the founder of Earshot Media, use to be one of those grunts. Cubillos worked in the publicity
department at Mercury records until 1998 when Mercury’s parent label, Polygram, merged with Seagram (who owns
Universal Music). The merge resulted in many lay offs, and Cubillos was among the many layoffs.
Since 1998, Cubillos has been doing his own thing with Earshot working with such acts as Reel Big Fish, All American Rejects,
Valiant Thorr, Sherwood, Avenged Sevenfold, and Against Me!, as well as doing campaigns with The Taste of Chaos Tour and
The Take Action Tour. Earshot Media’s current line up includes All Time Low, A Wilhelm Scream, Bless The Fall, Danger Radio,
Ivoryline, National Product, Peppers, The Dear & Departed, The Frantic, and many more.
- When a man can stand and gleefully admit that he has worked with such acts as Britney Spears, Nsync, and
Backstreet Boys, a person can’t help but take notice. While I was learning the “Tearin’ Up My Heart” dance
moves in my middle school choir, Rey was sculpting the pop ground into the media’s sweet hearts. This
admission would usually get Rey kicked out of the “cool” club faster than a drag queen at mass. Luckily, we here
at Nyght Scene are unlike the Catholics. We’re an accepting bunch.
the music industry had become. “I started it because I was disgusted by the music business as a whole. It sounds
really bogus, but the truth is that I hated working at record labels where you'd walk by people's offices and you
wouldn't hear music blasting out of it... You'd hear dead silence. And then you'd sit in meetings And talk about
music as if it was a new brand of coffee or Ziplock bag. I think that people are so scared of losing their jobs that they forget that they're working with
someone's art, and in some ways, someone's life. It bothered me that label staff would work a record for the first three months, and if it didn't "stick" or
"react", then the campaign would be over. It bothered me that if an album's single didn't react at radio, the label would consider the album "dead in the
water" and stop working it.”
Bringing his mainstream knowledge to the indie scene proved to be a lucrative move for the small press company. Rey saved artists like Mindless Self
Indulgence, Birthday Massacre, and Less than Jake, to name a few, from the blood sucking clutches of “main stream” PR and brought them into the gentle
fold of the Reybee family. Here they were allowed to flourish without the strict demands of a label rep. There was no need to create damage control to
cover up the artistic side of the client. Here that side is fully embraced and it shows with every magazine printed or every webzine published.
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