If you had never heard about A Cursive Memory
before Warped Tour, or maybe even before this
second, you might be surprised to hear that their
music video release of their single "Everything"
received over 500,000 hits on Myspace in a single
week. "I was in my room and our manager called
me," says Mark, ACM's bassist/keyboardist/vocalist,
"and just to hear that we got over 500,000 plus hits in
one week, which is more than any other rock band
ever, I didn't believe it at first. I wasn't really blown
away, I was just like sure, good job, ha-ha, you're
funny. Then it was a really big deal. I would have
never expected anything like that." The band
embraced their LA roots and followed celebrities
around with a ghetto blaster wherever paparazzi could
be found making the video's budget minuscule and
saturating their video with non-endorsed celebrity
appearances.
ACM signed to Vagrant records, home to bands like
Dashboard Confessional and Alkaline Trio, very
shortly after they graduated from High School. "There
were a lot of other record labels that we were talking
to, but Vagrant is the one, for us, we felt the most
comfortable with," Mark tells us. Since ACM had
formed in their freshman year, they already had plenty
before Warped Tour, or maybe even before this
second, you might be surprised to hear that their
music video release of their single "Everything"
received over 500,000 hits on Myspace in a single
week. "I was in my room and our manager called
me," says Mark, ACM's bassist/keyboardist/vocalist,
"and just to hear that we got over 500,000 plus hits in
one week, which is more than any other rock band
ever, I didn't believe it at first. I wasn't really blown
away, I was just like sure, good job, ha-ha, you're
funny. Then it was a really big deal. I would have
never expected anything like that." The band
embraced their LA roots and followed celebrities
around with a ghetto blaster wherever paparazzi could
be found making the video's budget minuscule and
saturating their video with non-endorsed celebrity
appearances.
ACM signed to Vagrant records, home to bands like
Dashboard Confessional and Alkaline Trio, very
shortly after they graduated from High School. "There
were a lot of other record labels that we were talking
to, but Vagrant is the one, for us, we felt the most
comfortable with," Mark tells us. Since ACM had
formed in their freshman year, they already had plenty
of material to lay tracks for their new album Changes.
When it came to the albums producer's Michael Stuby
and David Stone one task for them was laid out.
"(There was) nothing too serious, but there was
definitely parts where we would improve and not make
(it) so tenth and eleventh grade," says Mark.
So what should fans or anyone not yet familiar with
ACM to expect from Changes? Mark at no point denies
the band's summer sugar coating but instead embraces
it. "It's on the pop side more. We have some of the
rock elements, but we do use a lot of synthesizers and
stuff like that. I'd say it's mostly like a mix between
The All-American Rejects and maybe Jack's
Mannequin. So expect something upbeat. We don't
take ourselves too seriously."
When it came to the albums producer's Michael Stuby
and David Stone one task for them was laid out.
"(There was) nothing too serious, but there was
definitely parts where we would improve and not make
(it) so tenth and eleventh grade," says Mark.
So what should fans or anyone not yet familiar with
ACM to expect from Changes? Mark at no point denies
the band's summer sugar coating but instead embraces
it. "It's on the pop side more. We have some of the
rock elements, but we do use a lot of synthesizers and
stuff like that. I'd say it's mostly like a mix between
The All-American Rejects and maybe Jack's
Mannequin. So expect something upbeat. We don't
take ourselves too seriously."
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